André Tanaka — Design & Tech Leader André Tanaka

An AI shopping assistant on WhatsApp — the world’s first end-to-end conversational commerce.

• Led end-to-end for Bain: research → MVP → conversational design, with Google and Meta.
• Built around Lu, the world’s most-followed virtual influencer (30M+ followers).
• 85+ NPS, 3× the conversion of e-commerce.

A Samsung SmartThings feature that tracks — and helps cut — appliances’ energy costs.

• Created in Brazil; I led research and design of the POC and MVP.
• Launched and scaled globally in SmartThings — 430M+ users.
• Focus: sustainability, mobile UX, LATAM behavior.

Security features in One UI, the interface on every Samsung Galaxy phone.

• Led the discovery, definition and design of base One UI security features.
• Tackled phone theft and identity fraud; researched for LATAM, launched globally.
• Ships across Samsung’s Galaxy base — 1B+ active devices.

A unified design system — identity, motion and graphics — for Globo’s regional newscasts.

• On the core team for the identity, motion and interactive systems.
• Rolled out to 5 stations + 118 affiliates — 183M+ Brazilians.
• Still on air today.

Automated, live weather graphics for Globo’s newscasts.

• As lead designer, moved from manual maps to automated live maps.
• Deployed on Jornal Nacional (Brazil’s #1 newscast) and SPTV.
• Blended automation, AR and set design.

The full visual language of Bem Estar, Globo’s national health show.

• As lead designer and art director: visual identity and motion.
• Produced daily infographics and set design.
• Made health content clear and accessible nationwide.